Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the One-Time PM's Audition for Make America Great Again
The former UK leader, kicked off the first edition of her video series with a vow to unmask "the evil-doers" working to undermine the UK, United States and European nations. She stated she would lay bare how an "international network of liberal activists function to weaken democracy and the will of the people."
"We're going to look at the political movement of Donald Trump and see how this can be replicated in Britain," the former PM stated. "We'll be talking to the leading lights of the Trumpist political sphere."
Prior to the series premiere, there was a notably ardent backer. "This is the beginning of a type of transformation," stated the controversial US journalist. The right-leaning Just the News platform will publish the Truss's new audio shows.
Forging Alliances in the Maga Media Ecosystem
British fellow travellers, including a pro-Reform adviser, assisted in her set up the Liz Truss Show. The production is competent, though simple. The show has attracted ten thousand followers in her initial seven days and her first episode garnered tens of thousands of views during that week.
This represents a small opening, but in aligning with the journalist, Truss is being entering a established political media sphere creating and spreading Make America Great Again themes. Its obsessions involve alleged censorship by the mainstream media and a aim to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the rapid conclusion of her short and troubled leadership.
"The platform is not famous beyond the pro-Trump media sphere, but it does have influence there, largely because of John Solomon, who provides analysis on conservative outlets like Steve Bannon's War Room and has even spoken with the former president," noted an anthropology expert, who has closely studied the Make America Great Again phenomenon.
A Divisive Associate
Truss's attempt to import Maga media to Britain has drawn her nearer to divisive personalities such as Solomon.
He founded Just the News in the wake of backlash following accusations of pushing inaccurate reports about Biden's anti-corruption work in the Ukraine, as well as controversial stories about one-time diplomat to that country.
Solomon's reporting were repeated across the pro-Trump outlets, with Solomon featuring as a common interviewee on Sean Hannity's influential Fox News show. The former president personally boosted his stories.
He wrote the Ukraine claims in a series of columns for the political newspaper the Hill, where he had already been re-labelled as a columnist when staffers raised concerns about his work. His narratives were key in the then-president's request for the Ukrainian government to probe the Bidens in that year. This pressure led to impeachment charges targeting Donald Trump. Senators later voted to acquit the president.
Weeks after Solomon left the newspaper in late 2019, the publication revealed it was conducting a review of his columns relating to Ukrainian matters. It determined he had cited unreliable sources and noted he "omitted important details about primary contacts in Ukraine, specifically the reality that they had been indicted or were being probed."
Entering the Ecosystem
Solomon's own TV and radio guest spots are a indication of the conservative ecosystem Truss is becoming part of. He talked about his endorsement of Truss's project on a broadcast he helps run on the conservative cable network, a rightwing cable channel that is where you find the pro-Trump commentator ex-Trump strategist Bannon and on which Tucker Carlson also features. The ex-PM has already interviewed the political operative on a debut installment.
In linking up with this media figure, Truss has become a small part in a much wider network of right-wing publications that frequently cross-promote stories.
Solomon's own broadcasts have repeatedly hosted figures such as commentator Mike Benz, a conservative commentator whose criticism of the foreign aid agency was used by Elon Musk as reasoning behind dismantling the international development organization.
An International Strategy
Even though Truss's stilted style and career difficulties have invited ridicule within the UK, some US observers do not dismiss her bid to rebrand as a British branch of the Maga media.
"It is necessary to treat folks like that as significant, although you may not want to accept their words at face value," said a Democratic strategist, who served in the Biden administration.
"You saw how in 2024 President Trump leveraged that alternative press to disseminate his views. Undoubtedly that sphere transmits and affects discourse internationally. It seems relatively clear to me that the conditions in the Britain are akin to what enabled this alternative media ecosystem to prosper in the US."
a political theory expert, said the digital right-wing media sphere was already exerting influence in Britain.
"Digital media transcends national boundaries," he said. "There exists a sort of atmosphere within which stuff flows – sometimes manifesting in radical ways and occasionally in softer tones – but which is connected."
Professor Hinton said the growth of the internet-based right wing in the United Kingdom in recent times meant the "possibility to have a growing impact is substantial."
Cross-Atlantic Aspirations
"Both Truss and Nigel Farage not long ago appeared at the CPAC, where I watched as they echoed Maga talking points before the {king of Maga|